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Search Engine Optimization (SEO)

 


Search optimization increases the prevalence of web pages in search engines by changing the pages themselves, and by making connections between the pages and the rest of the Internet. We do not consider SEO to be a separate service. Rather, it is an essential part of all the services we offer.

SEO Strategy


To convince people to visit and link to a web site, the site must offer something unique and valuable. Before optimizing a site, we evaluate the product or service. Who can benefit from the product, why do they want it, and how is it different from the competition? What offer is made to the prospective customer, and how can it be improved?

Keyword research

Understanding which keywords are important allows us to go after the search terms that will deliver targeted visitors. We obtain keyword research from several sources, including search engine search reporting services, and pay-per-click advertising test campaigns.

SEO copywriting and Coding



Some of the quickest SEO results can be obtained by replacing vague wording with specific search terms. We also need to make sure that you have enough content, that the content provides useful information, and that your content is organized logically. Finally, we employ quality control automation to eliminate spelling and coding errors that can reduce search visibility and harm user experience.

Some programming methods prevent search engines from indexing your site. We can audit your site to identify and remove any "spider traps." Accessibility programming ensures that all content is visible to the search engines. When a search engine reads a web site it only recognizes the text, not the images. If your content is visual, then you need to provide an alternative representation in the form of text. By making your content accessible to search engines, you can begin to benefit from greater visibility, and your clients will appreciate being able to find your site via Google and other search engines.

 

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